While Wisconsin is known as America’s Dairyland, the state’s beef industry is also thriving. Beef cows, beef heifers over 500 pounds, steers and other heifers (excluding dairy heifers) account for nearly 23% of the total cattle population in the state. Wisconsin’s beef farmers and livestock specialists understand the overall characteristics of the beef industry in Wisconsin, but know less about the management practices employed by these diverse operations. A 2006 survey of Wisconsin beef operators sheds some light on their management and feeding practices, as well as their sales and income.